“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers. But don’t worry – we’ve got you covered.

This guide will introduce and explore the four key principles for superior mobile experiences, as well as seven specific best practices that you can follow to keep your mobile registration conversions high, and your abandonment rates low